In this project, students learned that a logo is a picture or symbol that shows who you are. We discussed how logos help us recognise and remember brands, and how a good logo can tell a story without using words.
Students explored the purpose of logos by learning that:
- A logo helps people know who a brand is
- A logo communicates ideas quickly and clearly
- Logos are used in real businesses and everyday life
We also learned about typography and how the choice of lettering affects how a brand looks and feels. Students explored how fonts can show style, mood, and personality.
Using this knowledge, students:
- Created their own burger brand
- Designed a logo with an image and a title
- Chose appropriate typography
- Created a slogan to support their brand identity
Next week, students will continue this project by learning about packaging design and how it connects to their brand identity.
